What Is Facebook All About?
Let’s start by describing Facebook as what it is at face value: a social media network designed for everybody. After all, do you know someone who isn’t on Facebook yet? I bet you don’t!
Facebook has become the most popular social platform because it is easy to use, because of its features, and its applications. In other words, Facebook owes its popularity to how entertaining and accessible it is.
Facebook’s main attraction is its user profiles, which allow people to add their names, their personal info, their pictures, their interests, and a lot more. These profiles help users find each other and to connect by adding each other as friends on the social network.
These social features have made Facebook the go-to platform to connect with friends, to reconnect with old friends, and to meet new people.
People can also use Facebook to play games, to chat with their Facebook friends, to create and share photo albums, to comment on other people’s profiles, to create Facebook groups for their friends and families, and to connect with and follow their favourite brands, artists, or businesses.
And that is because Facebook is also an attractive platform for businesses of all sizes. With an active user base of over 2 billion people a month, it is the ideal marketing channel for any business eager to reach and engage with a larger audience.
What’s more, businesses can create their own type of Facebook profiles, called Facebook pages. Facebook pages are designed to allow businesses, companies, brands, organisations, and artists to use the platform the same way that any regular user would.
In fact, businesses can use Facebook as a powerful marketing tool, and there are many doing so successfully already. What many people don’t know about Facebook is that it is a gigantic online marketing machine.
Not only because it allows businesses to establish an active, engaging presence on the Facebook platform, but also because it provides them with all the necessary tools that will allow them to accomplish basically any business goal.
So no matter whether your business sells in person, online or through an app, there’s always a specific objective that you need to achieve before you can move to the next step, and with 2 billion people just waiting to learn more about your business on Facebook, it is now easier than it has ever been.
Facebook marketing will help you to find new customers and to build lasting relationships with them faster and more efficiently thanks to the variety of business-oriented tools offered natively by the platform.
These tools include:
(i) Facebook Fanpage
Facebook Pages are what will allow your business to establish a unique presence on the platform. This will help people to find your business, to learn more about it, and to engage with it in a personal and very meaningful way.
(ii) Facebooks Ads
More than 1 billion people use Facebook every day, so it would be pretty time consuming and difficult to reach the ones that might be looking for your product or service on your own. The good news is that Facebook allows you to run advertisements on its platform to promote your business through its own ad platform.
The Facebook messenger is not only designed to let you chat with your Facebook friends. It is also a powerful marketing tool that will allow you to automate responses and to create messenger bots that can serve your customers even when you are
Instagram is by far the most popular visual discovery platform for social users, and Facebook has integrated it into its own advertising network. On Instagram you will be able to tell your business’ story, and to inspire action by showcasing your products in ways that no other platform would allow you to.
(v) Audience Network
You don’t have to limit your ads’ exposure to people on Facebook or Instagram. So if you want to go a step further, you can always turn to the audience network, which will allow you to extend your advertising reach into mobile apps and partner websites.
As you can see, Facebook is not a simple platform for exposure, but a complete, multi-channel marketing platform that allows you to execute several types of marketing activities, including brand building, native advertising, and automated customer service.
What’s more, Facebook marketing will help you to unleash your brand’s potential with features such as Facebook Live and Facebook video posts, which can help you rank higher on search results inside the platform, or Facebook groups, where you can nurture a community of qualified customers around your business activities and values.
Inspiring your Success
Creator & Founder iSuccess Academy
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